Personalities aren’t just people. When we look at a photo of a famous figure, we see more than just a face. Their image and names carry associations to narratives and myths disseminated through media and popular culture. These narratives become common knowledge and their pervasiveness can reach such a level that the subject loses, in the viewer’s eyes, his or her conventionality and becomes a far greater, more abstract figure, a personality. In its most abstract form, a personality need not be a particular person as long as the image fits the narrative and possesses the elements to which it can be associated to a widespread myth.
Katie Lee, Eric Todoroff, Courtney Russell, Valentina Salamanca