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The Many Appeals of Florida Greeting Cards


The greeting card has been around for centuries, and its purpose has communicated many messages through the sender-receiver process. When we ask ourselves why we feel the need to send greeting cards, we might be left with a few answers. Whether it is to share an experience with a loved one from a distant place or simply to say hello, greeting cards were, and still are, a popular and beloved medium of communication.


This exhibit explores the genre of the greeting card, and how it uses text and visual images to convey meanings about a specific place. In particular, its goal is to examine Florida postcards, and why certain images were chosen to greet the audience, or receivers, of these postcards. With a proper visual analysis, we will be able to better understand the relationship between Florida and why the greeting card is an appropriate medium for persuading receivers to believe certain claims about it.


For easy evaluation, I've organized the Florida greeting cards into several categories which represent the strongest and most influential appeals used to convince receivers into believing distinct ideas about Florida. The following categories include, but are not limited to: attractions, animals, nature, travel, and poetry. Using these greeting cards, we can make the argument that Florida’s goal is to persuade receivers to either visit Florida on vacation, or more extremely, to adopt their idea of how a person’s lifestyle should be by ultimately moving there.

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