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Recipes: Postcards We Keep for Ourselves (and our stomachs)



In the collection Discourse, Communication, and Tourism, Adam Jaworski and Annette Pritchard posit that postcards act as “rich cultural reservoirs of popular perceptions and emotional geographies of people and places and, as ‘commonsense’ understandings of ethnographic knowledge, constitute a ‘moment’ in the circularity of knowledge and power” (10). Postcards serve as more than a form of communication and correspondence because they have a “heteroglossic” and multimodal value meaning “they ‘mix’ or ‘hybridize’ different genres…allow[ing] them to orient to their multiple stances and goals” (Jaworski and Pritchard 7). Though these authors do focus on different kinds of tourist postcards ranging from holiday cards to cards featuring indigenous peoples, they do not describe recipe postcards. In this exhibit, we would like to argue that recipe postcards have a similar significance in their ability to represent localized ethnographic knowledge. Because recipe postcards have meaningful content within both local and domestic spheres, we would also like to connect these postcards to a kind of performative and shared knowledge traditionally kept out of public circulation systems (such as tourism) and more representative of an intimate, everyday writing performed by women. How do postcards and recipes, two genres of writing that have a high social value, interact when this hybrid genre, the recipe postcard, is produced, sold, and circulated? How do different producers of the recipe postcard affect the purpose, circulation, and “authenticity” of the card’s knowledge? If recipes serve as a kind of legacy, how does circulating and mass producing that knowledge illustrate “the multiple stances and goals” Jaworski and Pritchard mention? These are all things we would like to trace as we analyze the range of recipe postcards currently available through FSU’s Postcard Archive.

Works Cited

Jaworski, Adam, and Pritchard, Annette, eds. Discourse, Communication, and Tourism. Clevedon, GBR: Channel View Publications, 2005. ProQuest ebrary. Web. 18 February 2016.

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